Martial Arts Marketing - Trial Pass Strategy

This is a martial arts marketing VIP or trial pass strategy with a difference! Heres how it works; you enter a beginner introductory lesson date and time on the passes, you distribute as many as you can. You then hold a mass introductory/beginner lesson.

I work this strategy for 3 months a year and typically enrol between 6-12 people every group introductory class.This strategy works well as it attracts people to come along that may not act on a normal trial pass where they have to make the effort to phone and make an appointment. With this strategy they don't have to set an appointment time which causes people to take action and come along with little pressure, this will get those people who have been thinking about it for a while to get started!

Action Plan

1. Decide how often you will hold these mass introductory lessons - monthly, bi weekly or weekly

2. Have each team member fill out 100 passes with dates and times

3. Each team member is to distribute 100 each week

On shop counters
To business employees and their family members
Schools via a school talk
Other groups football, scouts, etc
Large business wage packets
To your existing students to pass to friends and family
Brain storm other great places with your team

4. Hold a 30 minute beginner introductory lesson

Go through what everyones role is and ensure they understand i.e. greeting people as they come in, developing rapport, handing out student questionnaires, collecting joining fees, completing student agreement, booking in first full lesson etc.

Take action and you will boost your martial arts business.