Martial Arts Instructors - Dead End Time Slots

Do you have a professional martial arts centre and or a dead end time slot in your timetable that you just cant seem to get going.

Heres what I did with my dead end slot, it was early Friday evenings:

I decided I was going to fill this dead space and generate some extra income from my martial arts business.

I reduced the price of this class by around 40% of the normal price of my beginner twice a week programme. The class was available to any age. Students could only come to this one class! I also offered this class to under privileged children too for free.

We got on the phone to all missed sales and told them about this new class and starting making appointments within 4 weeks we had around 20 people in the class, generating over 600 per month.

We also found that people who joined this class actually upgraded to the regular twice a week programme once they got into it. New sales conversations went up by over 10% by offering this budget class, we never presented this programme unless price was mentioned as an issue by the potential student, after all you offer a cheaper alternative initially and most people will take this option. We also got some great press by offering the class to under privileged children free.